Now you have the opportunity to support this exciting project.
The marker will be placed at the corner of Monte D’Oro and Palos Verdes Blvd. (see maps and photos below) which was the original entrance to Hollywood Riviera. It will be 14 feet long and 5 feet high. The front uses a font that is a close replica of the one used in original promotional materials for the neighborhood. As seen from the front, the marker will resemble this artists’ conception:
Dedicated November 2016 by the
Friends of the Hollywood Riviera
The rear of the Marker will document a brief history of the Riviera and will be set with custom/period tiles (from a Torrance company), as shown:
The entire text, as pictured above, reads as follows:
The Hollywood Riviera was established by developer Clifford F. Reid in 1928. Inspired by the beauty of its seaside location and surrounding hills, he coined the name due to his familiarity with the French Riviera and to attract residents from the movie industry. Sales initially boomed but were soon constrained, first by the Great Depression in 1929 and later by World War II. By 1941, only 42 Mediterranean style, red-tile roof homes and one apartment house had been built. Ultimately, it was the aerospace industry rather than Hollywood that contributed to the neighborhood’s growth. The postwar housing boom in 1945 spurred new construction and the original Mediterranean architectural restrictions were abandoned. Hollywood Riviera’s borders expanded over time and came to include approximately3,100 homes.
How you can help
and/or their Facebook site: www.facebook.com/FriendsoftheHollywoodRiviera
You may also help by sending a check to: Friends of the Hollywood Riviera, c/o Dina Wiley, 202 Via la Soledad, Redondo Beach, CA 90277